The Masai Mara is one of the world's largest ecosystems home to a splendid variety of trees, plants, birds, reptiles, mammals and of course the big cats. Mara North Conservancy is committed to protect this unique environment with its abundance of wildlife and rich biodiversity. The key to successful wildlife conservation is partnership, land protection through lease agreements, professional wildlife management and the promotion of low-impact tourism.

Mara North believes that conservation of a natural wildlife area depends on the following components:

Partnership between private sector and the local community
Guaranteed income. Fixed lease agreements give the community the economic incentives to set aside their land for wildlife conservation
Transparency and equitable distribution of conservation fees collected is essential to ensure the stability of this system
Professional wildlife management; including security, anti-poaching, infrastructure maintenance, and managed grazing plans
Low density, low-impact tourism
Strong eco-tourism practices
Reforestation projects to restore natural habitats